Florence Eiseman is an iconic name in the fashion world when it comes to clothing for children. She and her late husband, Laurence, launched the business in 1945 with their first sale of pinafores to Marshall Fields. Her clothes were inspired by the philosophy that one should see the child first and only then notice the clothing. She was a stickler for quality fabrics and workmanship, with many of the clothes initially being finished by hand.
When she and her husband started the business, little girls were often dressed in big skirts and petticoats with many ruffles and frills. She felt that they did not need this embellishment. Her sentiment was that a classic simplicity of design ensured that an item never went out of style. The simple lines of her clothing were appreciated generations of mothers.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
Over the years the range expanded to include swimwear, play clothes, and a line of knits, all in sizes ranging from infant to size 14 for girls and infant to size seven for boys. The range for babies grew to include many items like rompers made of cotton blends to keep them cool and comfortable. All items are made from quality fabrics and patterns include prints and stripes.
The company is based in Milwaukie and has always sold their clothing through stores like Saks Fifth Avenue and Nieman Marcus. This has changed with the advent of internet based shopping. The clothing is still available through these stores and others but with websites on which orders can be placed, they are now available to a much wider market.
This clothing is still noted for its attention to detail, including deep hemlines, French seams, and bound buttonholes. Items are lined and machine washable. Some of the items are reversible, including a multicolored seersucker dress and seersucker overalls with zoo animal appliques. There are floppy hats with floral and butterfly details to match.
The company continues to update its looks, combining its classic look with recent trends without ever responding to fads. The brand has weathered all the changes to clothing for children over the years and sales are still going strong. Their careful workmanship and enduring designs means Florence Eiseman clothes are often saved for siblings or cousins and passed down from generation to generation.
When she and her husband started the business, little girls were often dressed in big skirts and petticoats with many ruffles and frills. She felt that they did not need this embellishment. Her sentiment was that a classic simplicity of design ensured that an item never went out of style. The simple lines of her clothing were appreciated generations of mothers.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.
Over the years the range expanded to include swimwear, play clothes, and a line of knits, all in sizes ranging from infant to size 14 for girls and infant to size seven for boys. The range for babies grew to include many items like rompers made of cotton blends to keep them cool and comfortable. All items are made from quality fabrics and patterns include prints and stripes.
The company is based in Milwaukie and has always sold their clothing through stores like Saks Fifth Avenue and Nieman Marcus. This has changed with the advent of internet based shopping. The clothing is still available through these stores and others but with websites on which orders can be placed, they are now available to a much wider market.
This clothing is still noted for its attention to detail, including deep hemlines, French seams, and bound buttonholes. Items are lined and machine washable. Some of the items are reversible, including a multicolored seersucker dress and seersucker overalls with zoo animal appliques. There are floppy hats with floral and butterfly details to match.
The company continues to update its looks, combining its classic look with recent trends without ever responding to fads. The brand has weathered all the changes to clothing for children over the years and sales are still going strong. Their careful workmanship and enduring designs means Florence Eiseman clothes are often saved for siblings or cousins and passed down from generation to generation.
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