The Millennial generation is quickly gaining a reputation for giving back to their communities, not by writing checks but by rolling up their sleeves and getting involved. So it makes sense that they are looking for more than just a paycheck from their employers. Generation Y strives to be engaged, to do meaningful work, and to make a difference. They are doing this at their jobs by seeking out and participating in corporate workplace giving programs.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Note that generation Y number to almost 80 million Millennials who are the employees of the next generation. Come the end of the next decade it will be expected that 50% of the workforce are these people. Hence it is right that you think of ways to attract them and make them your happy and productive employees who are at the same time effective corporate philanthropists.
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
Be Innovative: There's a reason the term "hipster" was born along with Millennials. They are cool, and they like to be a part of things that are trendy. Old tried and true corporate giving programs may be considered stale and outdated by this generation. Look outside your organization for new, creative, and fresh ideas that allow your company's goals and strategy to be achieved differently. Think out of the box to generate interest in your workplace giving campaign.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
Providing Diversity: Choices -Millennials love them. You should be able to present diversity that is wide enough when it comes to charitable choices as well as winning causes possibly of significance to them. This generation most definitely wants to have options.
Focus on Communication: Millennials like to have lots of information and share it. Your workplace giving program should include ways for workers to connect, make recommendations, and share their contributions. Provide updates to their network and allow them to share goals and accomplishments with their peers.
Volunteerism Given Emphasis: To make a difference is another thing that entices Millennials. Given a choice between a face-to-face voluntary opportunity and giving money for a good cause, research shows this generation to opt for volunteerism. Make sure you create venue for volunteerism and to excel in as they aspire to be leaders and make a mark in the world.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup loves blogging about corporate social responsibilities. For additional info about philanthropic solutions for businesses and non profit organizations, or to know competitive advantage of corporate philantrophy, please visit the Truist.com website today.
No comments:
Post a Comment